Potazzine is the Italian word for very colorful and vivacious birds which inhabit the Tuscan countryside. In Montalcino, grandparents and parents alike often use Potazzine as a term of endearment for children. In fact, it was their maternal grandmother who affectionately gave this nickname to Viola and Sofia, the daughters of Gigliola Giannetti.

The link with the two Potazzine not only features in the name of the winery, but also in its entire evolution. It was created in 1993, when Viola was born, and expanded by a further two hectares in 1996, when Sofia came along. This brought the total area registered for the production of Brunello and boasted by the estate today, to five hectares